Blogging for Business

Despite the vast number of blogs these days, blogging is still a profitable business in the world. Blogging provides the opportunity for multiple revenue streams at once and could potentially be very profitable. However, the majority of bloggers fail to make any substantial money so you need to know what you are doing if you are going to blog for business.

Step-by-step process for starting your own small business blog today Blogging for Business

Decide on a blogging platform

There are many different blogging sites you can use, but the most versatile and user-friendly platform out there is WordPress. There are two types of WordPress sites and it’s important you choose the right one.

I do recommend using WordPress.org to create your own self-hosted blog. This site is simple to use, although non-techies might need a bit of help with the initial setup.

Choose a WordPress theme

There’s a large list of free themes available in the WordPress Theme Directory, or try checking out premium (paid) themes at a site like ThemeForest.

Register a domain name

you’ve decided which blogging platform you’re going to use, choose a domain name. This will be the URL used to access your site (e.g., www.yoursite.com). You can do this through a domain registrar like NameCheap, 1&1 or GoDaddy.

domain will cost you around $10 a year; the price goes down if you’re willing to pay for more than one year up-front. Try to choose a .com domain

if possible, and use your trademarked business name if it’s available. Make sure your domain is easy to remember yet specific enough to differentiate you from sites or businesses with a similar name.

Purchase web hosting

you’ll still need to pay to have your blog hosted, which costs more than the domain rental. You can purchase your web hosting service through a number of different companies, but some of the more popular are GoDaddy, Hostgator, Bluehost and 1&1.

Make a plan, and get writing

the reason you decided to get a business blog in the first place. Before you dive in, however, it’s important to think about the purpose of your blog.

  • What is your main objective?
  • How often will you commit to blogging?
  • What’s the “voice” of your blog?
  • How will you get your readers to take action while on your blog?

Types of Blog Posts

  • Customer success story.
  • Mention a popular post
  • Riff on the news
  • Play off the familiar.
  • Answer the questions everyone is asking
  • Pose your own question
  • Talk about trends
  • Review a book
  • Review a product or service
  • Make a podcast
  • Go behind the scenes
  • Explain how you do it
  • Staff profiles
  • Write a series
  • Make a prediction

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