Tour Guide Business Idea

If you love meeting new people from around the world and also love the city you live in, starting your own local tour business will give you both of those perks. Take a unique spin on your local tour business

A tour guide business is perfect for a motivated self-starter. As a tour guide you will be responsible for knowing the most interesting facts and locations in your local area. You will also be expected to pass on this information in an entertaining way.

Steps To Start A Tour Guide

·         Many locations are not suited for this kind of business. You must have a steady flow of tourists, interesting local landmarks, and a decent climate.

·         Find out what locations people want to see, and learn more about your local history. A common mistake is not taking people to the places they want to go.

·         Take your friends on tours. Write down what you are planning to say until you gain experience. Do not be afraid to keep going after you make mistakes.

·         If you have the proper location, then finding clients should be easy. Put up advertisements at airports, bus stations, common tourist attractions, and restaurants. The best places to advertise will depend on your location.

·         When you first start your tour guide business, it can be hard to schedule tours.

The key to success in becoming a personal tour guide is to promote your service aggressively, build contacts with companies and individuals that can help you succeed, and to provide clients with the best time of their vacation.

Business Plan for tourism business

Our business plan is the blueprint for your tourism business, and should include the following sections:

  • Executive summary. Describe your business’s purpose, name, location, personnel needs, tourism business management staff, market sector, competition, marketing plan and financial projections.
  • Tourism business summary. This should detail how the business’s ownership will be distributed and the start up requirements (funding, assets and location).
  • Products and/or services. You need to outline the products and/or services your business will be providing for tourists.
  • Analysis of the market. Provide information about your target market and your competition.
  • Tourism business strategy. Describe how you plan on running your business, marketing your business and pricing your product or service.
  • Financial summary. State your projections for your business’s expenses and income.

Market your tourism business

  • Use social networking sites. Set up accounts/pages on free social networking sites.
  • Create a website for your tourism business. Be sure to hire a specialist for search engine optimization (SEO) in order to maximize your site’s online presence.
  • List your business on all applicable online directories and review websites.
  • Advertise in print mediums. Take out ad space in newspapers, magazines and trade/lifestyle publications.

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